Conversion Rate Optimization (CRO) Services
We specialize in conversion rate optimization in St. Louis and to help turn traffic into customers!
We help design funnels and site structure that increases and converts more websites, engage active users, and encourage the sales process that results in MASSIVE profits.
CRO softwares and tools have an average ROI of 223%
Using videos on landing pages can increase conversions by 86%.
74% increase in sales after implementing a conversion rate optimization program
The average website will see a conversion rate of 2.35%, but the top performing websites have 3-5 times the average
We focus on your specific key performance indicators (KPIs). Let us show you how. Contact us today.
Bounce Rate
Bounce Rate refers to a percentage of visitors who leave and hit the back button after viewing a single page. Google has determine that this statistic alone is one of many ranking factors, for good reason too.
This is a clear signal to Google that after typing in a keyword, clicking a result, and staying on that page means that the user has found what they were looking for and your content on your website provides the right information users are looking for. When trying to identify why bounce rates could be high we look at customer intent and their behavior, geo-location, source, result, and more.
Once we pin point these factors we take a look at the page itself identifying and diagnosing the page. We look to see if the page provides value and it it can be salvaged. We using exit surveys to help identify user intent in a variety of ways. We also create multiple A/B split tests of the page to test what converts better.
Exit Rate
Exit rates are the number of site visitors who, regardless of a previous visit, click away from your site on a particular page. It’s common to see high exit rates when it comes to e-commerce site because of the check-out process itself let’s them leave the page. Although, being able to identify which pages people are leaving from can help tell a story about what went wrong.
We use software’s and in house tools for analyzing and reducing your exit rate. Our analytic software’s help identify potential opportunities in your website whether it be design or content. We easily modify and rebuild pages integrating conversion rate optimization, search engine optimization, and high quality content management skills to correct high exit rates.
Engaging the visitor and identifying why and how they landed on their page, as well as breaking down visitor intent will help plan a course of action that will stay connected while nurturing the lead into a buyer in the future. We identify segments of traffic using the 80/20 where 80% of most conversions happen from 20% of the traffic.
A/B Split Testing
You may have heard A/B Testing called split testing or bucket testing before. All describe the process of comparing two versions of a webpage against each other to determine what design, layout, cta, price, or offer works the best. A/B testing is at the root of all successful businesses online.
The generated statistical data helps hone in on trigger points your average consumer has and how to target them with the highest statistical probability. We create fast, easy, integrated, and highly customizable A/B Split tests and drive traffic to said webpages.
Everything is controlled in this environment to ensure the quality leads and traffic can be measured effectively. Over time we develop a consistent continual grow pattern which results in improvement in sales and growth in the marketplace.
Average Page Views
Average page view per visit is broken down by whenever a page is loaded by any visitor to your site. The average page view is the amount of time that particular person spends on your page before leaving your page in any form. Unique visitors are tracked by your IP address, which means, if you go back to a website multiple times you only count as 1 unique visitor unless you visit said website on a different device or new IP address. These two metrics speak very loudly to the search engines, esp Google. Unique page views and long average page view times tell search engines a simple message.
Data Mining
Data mining is an important process digs into the knowledge of customer behaviors and how they are factored into your business industry. We check for patterns using many integral and competitive softwares that provides highly actionable statistics that will beat out all your competition. Success modern businesses are highly integrated with technology and those who pull away from the pack are those collecting data and acting on it. We have a team dedicated to this task and can adapt a software to help any business of any size. We break down your industry and find missed opportunities to capitalize on. Learning to spot trends in your industry and creating quick and actionable steps to getting ahead of your competition at every turn can be the edge your business needs to become the leader in your niche.
Average Time on Site
The name tells it all. Designing your content or website in a way that makes people stick to your page will help increase average time on site and improve rankings. As user experience becomes an increasingly important metric to Google and other search engines, average time on page clearly tells the search engine the user found something they were interested in hence user time on page increase, which stated by Google themselves, is a direct and important ranking factor. They use this as a clear sign of engagement and will favor your website in the rankings based off the related keyword or phrases you optimized for.
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